Digital Marketing has become one of the most popular buzzwords the last couple of years. Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business.
What is digital marketing? Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
The main difference between digital marketing and traditional marketing is that digital marketing campaigns are executed exclusively through digital channels and this gives marketers more control, tools and data to analyze the effectiveness of a campaign.
Digital Marketing Channels
- Website Marketing
- Search Engine Optimization
- Pay-Per-Click Advertising
- Content Marketing
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
- Inbound Marketing
- Mobile Marketing
- Video Marketing
A website is the focal point of all digital marketing campaigns. By itself is a very powerful channel but it’s also the medium to execute most of the other online marketing campaigns.
Your website should represent your brand, product and services in the best possible way. It should be fast, mobile friendly and easy to use. Once you have a website your next step is to come up with a digital marketing strategy and promote your website and content with the purpose of getting more traffic and customers.
Search Engine Optimization [SEO]
Search engine optimization is the process of optimizing your website for search engines. The main goal of SEO is to help a website rank higher in the search results and get organic (free) traffic from search engines.
SEO has numerous sub-processes. The most important and used ones are:
- Technical SEO
- On-Page SEO
- Off-Page SEO
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