Facebook Pixel


What is a FB Pixel? Do I Need it? How do I use it? These are some of questions that we’ve heard while speaking with our clients. It’s no surprise that people hardly are aware of such things. People are more focused on getting people to buy their stuff and in that pursuit they end-up trying to spread the word by mouth. However, Facebook Pixel helps you do that and lots more. Let’s deep dive in to it!

What is a Pixel

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website

It is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Facebook Ads Manager and in the Facebook Analytics dashboard, where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze that effectiveness of your website’s conversion funnels.

Pixel is used to:

  • Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
  • Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
  • Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.

Once you’ve set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager.

From there, you’ll be able to see the actions that your customers take. You’ll also have options to reach those customers again through future Facebook ads.

In order to implement the pixel, you will need:

  • access to your website’s code base
  • your pixel’s base code or its ID
  • access to the Facebook Ads Manager

What to know more? Let us help you set your pixel for you!


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