Lockdown Has changed the Marketing Game


Well, we are in the Unlock 1. But the Lockdown that we had, has changed the marketing game a lot. While the Nation came to a stand still for well over 2 months, industries, small businesses, individual all were affected.

People stayed in their homes for over 2 months with the bare minimum purchasing. We only invested in “What’s important for survival“. Food & medicines. I don’t think anyone missed new clothes or new shoes or even a new Car for that matter.

Why? Because, it was our life or all these worldly pleasures. Obviously, our life was more important. If we lived today, we can get all these tomorrow(when the market opens).

But this lockdown made 1 thing abundantly clear, at least in my mind, there is very less that we actually NEED. Everything else is what we WANT? There is a difference.

How the Lockdown has affected Marketing?

Since people were living with only the basic stuff and buying the basic stuff, every other commodity was in the leisure column. People survived without a new show or a new shirt, but they couldn’t have survived without food & medicines.

So how do businesses that do not deal in food in medicines survive? Especially, small businesses.

Well, people will come around and still start buying stuff from the leisure column. But the market has become a lot more competitive. Since, the businesses have old inventories and depending on their industry they need to get rid of it sooner than later.

For e.g., FMCG industry has already faced huge losses or facing as you read it right now. However, Manufacturing Industry is still hopeful. Their products will not rot in the warehouses, but non-purchasing of the items are levying huge burden & lot of costs impact to their pockets – rent, electricity, salary etc.

What’s the new Marketing Mantra?

Well to reduce some costs, business shut down their marketing campaigns, for obvious reasons. If people were not buying during the lockdown, there was no point of spending money on the Marketing Campaigns.

Now, during the unlock when the markets have opened, businesses have some other problems to deal with – stocked warehouses, lesser staff, competitive rates.

People are willing to sell their stuff at throw away prices, just to get their investment back, forget profits.

This has changed the way business are approaching the masses. The messaging has changed a lot. Now, all you need to do it just get the right message to the right set of people(your potential customers). You don’t even have to worry about to polish it make it look exceptionally good, unlike in the pre-COVID19 era, where businesses used to spend millions of Rupees. Now only a simple Facebook Ad shown to your potential Client base should be enough.

Costs will be cheaper, since everyone is trying to get rid of their stock. Moreover, costs are driven by demand. If there is no or lesser demand the cost is bound to get low.

I’m willing to bet that businesses will shift their focus to the Digital Marketing from the traditional marketing. There are multiple reasons for this shift but he most logical one is Social Distancing. Business can can get their online Campaigns setup and run with the help of an expert or by themselves online. No need to meet unwanted number of peoples for getting an Outdoor hoarding Ad. Or meeting a Newspaper Editor for a News paper ad, etc.

Let us know in case you have any questions or need more insights in to this, we’ll be more than happy to oblige.


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Top 10 Online Shopping sites in India


Indian eCommerce industry is on an upward trajectory and is expected to surpass the US to become the second largest eCommerce market in the world by 2035. The eCommerce market is expected to reach Rs 13,97,800 crore by 2027 from Rs 2,69,076.5 crore in 2017, supported by increase in number of internet users. Online shoppers in India reached 120 million in 2018 and are expected to reach 220 million by 2025. Online retailers deliver to 15,000-20,000 pin codes out of nearly 100,000 pin codes in the country. In 2019, it was estimated that one in every three Indian used an eCommerce based site.

Let’s see what the top companies in India that Indian users prefer for their day-to-day needs.

1. Amazon

Category: Online Marketplace (Electronics, Fashion, Accessories etc.)

amazon
amazon


This website needs no introduction, it is literally the king of marketplaces. By adding new options every day, it is getting better. Name it and they have it, be it household products, electronics, clothing, books, furniture, etc. For some of its products, Amazon offers same day or one-day delivery. No wonder it is considered to be the best online shopping website in India! Don’t forget to get your Amazon Prime Video too!

Online Monthly Visitors: 53.9M
Alexa Rank: 5
App Downloads: 100,000,000+

2. Flipkart

Category- Online Marketplace (Electronics, Fashion, Accessories etc.)

Flipkart Logo
Flipjart


Flipkart is a solution to all your daily needs. They have everything from clothing, appliances, sports equipment, furniture to electronics as well. They offer heavy discounts on most of the products and offer multiple payment options for your convenience. With their amazing daily offers, they have gained huge success. Currently, they are developing their fashion category by adding new brands every day. So no matter what you want, Flipkart has it covered. And now, you can choose from a wide range of amazing Flipkart gift cards and express your affection to your friends and loved ones.

Online Monthly Visitors: 34.3M
Alexa Rank: 10
App Downloads: 100,000,000+

3. BookMyShow

Category- Online Tickets (Movies, Shows and Entertainment)

bookmyshow best website
BookMyShow

BookMyShow is a ticket booking portal that lets you book tickets conveniently from the comforts of your home. No more standing in long queues for watching a movie. They also keep you updated with the latest events in your city. It is the best way to book movie and event tickets. You can also pick the seat you like and reserve it. They have ample payment options for your convenience.

Online Monthly Visitors: 24M
Alexa Rank: 77
App Downloads: 10,000,000+

4. Myntra

Category- Fashion

myntra best shopping online websites
Myntra

Myntra is the first name that comes to our minds when we think of online shopping. This top player sells everything from luxury goods to makeup, accessories, and clothing. Their huge sale events and extensive advertising have increased their reach and made them a trusted site to shop online. New brands are added to their site every day. Not to forget, exchanging or returning products is very easy for them.

Online Monthly Visitors: 8.5M
Alexa Rank: 85
App Downloads: 50,000,000+

5. Snapdeal

Category- Online Marketplace (Electronics, Fashion, Accessories etc.)

snapdeal
Snapdeal


Snapdeal is an online marketplace that has electronics, mobiles, men & women clothing, shoes, home & kitchen appliances at reasonable prices. They run daily offers where you can get good quality products at heavy discounts. Like Amazon, Snapdeal offers some products at zero shipping charges and provides next day delivery. Similar to Amazon Prime, they have launched Snapdeal Gold.

Online Monthly Visitors: 7.3M
Alexa Rank: 84
App Downloads: 50,000,000+

6. BigBasket

Category- Online Grocery

bigbasket logo
BigBasket


BigBasket is an online food product and grocery provider. As our life gets busier and tougher, it is really hard to find time to go for grocery shopping. BigBasketunderstood that and decided to make shopping easier for all the busy folks out there. Order anything you want and they will deliver it to your doorstep. You can order bread, biscuits, oils, fruits, potatoes, onions, heck even stardust (if it was a grocery) from them. And oh, don’t worry about the quality. Their veggies and fruits are straight outta farm.

Online Monthly Visitors: 1.2M
Alexa Rank: 419
App Downloads: 10,000,000+

7. Jabong

Category- Fashion

jabong logo
Jabong


Jabong is an Indian multi-brand online shopping site which offers various lifestyle and fashion products. You can choose from their huge variety according to your taste and budget. They have stuff for all occasions, be it casual, party or office wear. The exchange policy is great and they start the process quite quickly. You can shop your favourite brands there at discounted prices.

Online Monthly Visitors: 1.5M
Alexa Rank: 572
App Downloads: 10,000,000+

8. First Cry

Category- Kids & Baby products


Firstcry is an online shopping site that is dedicated only to kid’s products and accessories. The best thing is that you can shop for all kinds of kid’s products under one roof and from the comfort of your home. From baby care, diapers, clothes, to baby toys, books for kindergartens, and more the range is truly exclusive and elite.

Online Monthly Visitors: 1.3M
Alexa Rank: 465
App Downloads: 10,000,000+

9. Paytm Mall

Category- Online Marketplace (Electronics, Fashion, Accessories.Recharge etc.)

Paytm Mall


Who can forget Paytm? Every Indian has used this application in desperate times during demonetization. It is a saviour when you are out of cash right? But it has much more to it. You can also shop at Paytm Mall. Paytm Mall has every product you can think of. Electronics, furniture, clothing, and much more. You can also make flight and movie bookings there. The best part is that they have cashback offers going on all the time.

Online Monthly Visitors: 2.3M
Alexa Rank: 227
App Downloads: 10,000,000+

10. TATA CLiQ

Category- Online Marketplace (Electronics, Fashion, Accessories etc.)

tata cliq best shopping
TataCLiQ

One of the most popular online shopping websites right now, TataCLiQ houses all kinds of products, right from clothing to electronics. Considering how they have all the top brands on their website, combined with the assurance of the Tata brand, it is difficult to not take them as one of the best websites in the Indian market right now. The next time you want to purchase something, it is just a CLiQ away!

Online Monthly Visitors: 964K
Alexa Rank: 674
App Downloads: 10,000,000+


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What is Digital Marketing Strategy?


Everyone, these days, are talking about Digital Marketing & Digital Marketing Strategy. What on earth are these? Why is everyone so obsessed with Digital Marketing Strategy? We’ll, let’s answer this question once and for all.

Let’s start it by understanding, what is a Marketing Strategy? Marketing Strategy is a process of obtaining, retaining, and re-targeting your customers for your business. It’s a detailed & lengthy process of generating leads, converting them to clients & and re-target them to make them repeat clients.

Similarly, the process of everything we do online to get this cycle of  process, i.e., Generate Leads, Convert it to Clients, Re-target to make them repeat clients is Digital Marketing Strategy.

Digital Marketing Strategy is for the digital world, i.e., everything on the internet. You may already have a Digital Strategy in place, and quite possibly, it’s working for you at this moment. However, this strategy needs to be updated/modified in order to match the speed of people gaining access to the internet. Since every new user on the internet is a potential client. Now, we have to modify the strategy based on multiple parameters, viz., age group, user location, user interests – likes & dislikes, etc.

As per Google. almost 4.57 billion people were active internet users as of April 2020, this is 59% percent of the global population. India, China and USA have the highest number of internet users in the world.

With these many users on the internet and their will to spend money online you have to be 1 step ahead of everyone at all times. More so, post-COVID19 era will largely  be dependent on Digital Strategies. Keeping in mind the social distancing.

How to build a Digital Marketing Strategy for your Business?

Understand who your Clients are and what do they want?

First and foremost, you need to understand who your clients are. This means, understanding your client’s need, what they like, how they like it, and when they like it. Once you have your finger on this pulse, you can tweak the messaging for different client base.

Recognize your Goals

It is crucial that you recognize your marketing goals. It is you who needs to figure out what your goals are. Is it just to generate leads or maybe increase your sales or maybe widen the reach in your area. Be very precise and articulate while defining your goals.

Building on Digital Marketing Strategies

This can be divided in to 3 sub-sections:

  • Earned Media
  • Owned Media
  • Paid Media

Earned Media

Earned media is basically online word of mouth, usually seen in the form of ‘viral’ posts/videos, mentions, shares, retweets, reviews, recommendations, or content picked up by 3rd party web sites. One of the most effective driving forces of earned media is usually a combination of strong organic rankings on the Search Engines.

While working on the Digital Strategy for Earned Media, think about what is the best of the best of your business, maybe, your work culture or your employee satisfaction score. Or maybe even as small as a Facebook post that has thousands of likes and share because of it’s content. Use that to your advantage. Let people know about your products, let them speak about you and share and retweet, etc.

Owned Media

All the Digital Properties that you own is your Owned Media. This includes things like blogs, social media profiles, a website, twitter account, Youtube Channel, etc. Invest time in building your properties as a brand. People should recognize you by your brand.

Paid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties. Paying to promote content can help get the ball rolling and create more exposure. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Another way to gain more exposure for your content is to pay influencers to rep your products or services, impacting the reach and recognition your pieces receive

Create a Plan

The next step will be to start creating your marketing plan. This is the what & how of the plan. It is here that you spend your time planning for – What to do and How to do things in order to attract maximum people to your properties. This may include, what are you going to post on your social media platforms? Maybe a new Video on YouTube. Or even a blog on your site. Identify your customer’s need and deliver accordingly.

And that was it. Hope after reading through this article, you gained some insights and are now itching to implement your ideas for the growth of your business.

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How can SEO help me?


Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).

As per the latest research by Google, 87% of users never go to page 2 of searches. Hence, where a site ranks in a ‘search results page’ is essential for directing more traffic towards the site. Higher a website ranks in organic search results, greater are the chances that that site will be visited by a user.

Why you should invest in SEO:

Increase in Organic Traffic: Investing in SEO will result in better search engine rankings resulting in significant increase in organic traffic, which will help increase revenues. Since the organic traffic is ‘intent based’, it has a higher probability of conversion.

Cheaper than Traditional Advertising: Compared to the costs associated with other forms of online marketing such as PPC (pay per click) advertising, social media marketing, SEO does provide fairly good ROI. Organic SEO in many ways remains a bedrock of your online presence since it’s going to drive consistent traffic.

Increase in Brand Awareness: Your website is striving for the pole position, viz., at the top of the search results. Once the top position is gained and site gains authority and credibility additional exposure to your website results in more opportunity for potential customers to see your content and associate your brand.

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Why Digital Marketing is Important for Small Business?


Digital Marketing is about building relationships and reaching potential customers online. It’s a worthwhile investment as many look for a business on their mobile or laptop before they see it in person.

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace. The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Other benefits of online marketing include:

  • The ability to interact with your prospects and learn exactly what they are looking for
  • The ability to reach a global marketplace
  • You can save money and reach more customers for less money than traditional marketing methods
  • Get to know your audience and allow them to know you personally which can help to create brand loyalty
  • You can track responses to your marketing efforts immediately

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